Your ethical beauty directory


With social calendars filling up for holiday celebrations now is the perfect time to try out something new and give your beauty kit an ethical overhaul.

I’ll be honest I’ve been in a bit of a moral dilemma about this post. I’m not a huge fan of people feeling that they need to buy products to look good, but I have to admit I use make-up when I’m about to be seen by other humans.

I also think buying a product because a great ad tells us we need to is wrong. We don’t need most of the things we’re told we need and we’re actually killing our home as a result of buying it.

The question is – how ethical are we brave enough to be? I know people who go make-up free every day without a care in the world and they’re beautiful. There’s something about confidence in your natural self that beams out of your soul and instantly makes you shine and it’s the only sure way to know you’re not harming the planet.


But what about those of us who need a little help to feel confident (me included)?  If we’re going to buy beauty products wouldn’t it be great if they weren’t full of harmful chemicals and weren’t tested on animals?

60% of what we put onto our skin is absorbed into our bloodstream so let’s make sure we stay close to nature and choose products that don’t harm us. I’ve done a bit of investigating and put the below list together so that you can do the same.

I haven’t tried all of these brands myself and I’m not getting any kind of commission, but I’ve had fun discovering new products and thought you’d love to explore too. Not because a flashy advert is telling you to, but because you’ve decided on your own terms what you need and what you can afford.

I will say this though, before reaching for a product to feel and look your beautiful self try to get these five key things into your regular routine first:

  1. lots of water
  2. lots of vegetables
  3. lots of fresh air
  4. lots of laughter
  5. lots of loving

They cost very little money but take a lot more effort. Hey, you’re worth it 🙂

Now here are a few brands that you can turn to if you need something extra. If anyone out there has something they’d like to recommend please get in touch and comment at the end of the post. I love to hear your stories and beauty finds.

A-Z of ethical beauty brands

Akamuti are inspired by the power of trees and use chunks of beeswax, slabs of tree butters, loose herbs, barks, resins, flowers, jugs of golden oils and aromatic distillates for their handmade products.
A’kin create beautifully aromatic skin care, without parabens, sulphates, artificial colours or fragrances – designed to nourish the appearance of your skin just as nature intended.
Aurelia Probiotic skin care is made in Britain, with the purest of BioOrganic ingredients sourced sustainably from around the world.
Bluelabelle are a small company specialising in botanical oil blends. Everything is natural, vegan and organic.
Bodhi & Birch is a niche, independent, eco-luxury skin care brand, synonymous with natural organic skin care and wellbeing.
Botanical’s aim is to provide a range of personal care products which are as close to nature as possible, harness the pure power of plants and reflect their belief that nature really does know best.
BYBI create skin care using only ingredients that we know will directly benefit the skin; high quality ingredients that are 100% natural, vegan and cruelty free. I was psyched to see them using eco-friendly biodegradable sugarcane tubes too!
Beauty Without Cruelty have been creating cruelty free make-up for 30 years. They use natural, pure ingredients and are committed to minimising their footprint on the environment.
Flora & Curl blend high-grade botanicals, cold-pressed plant oils, butters, herbs, flowers and seeds derived ingredients for healthy hair that’s naturally textured.
Georganics is a natural and plastic-free oral care company. They believe it’s unnecessary to use harsh chemicals to maintain healthy teeth and gums.
Experience the best of nature with Green People organic beauty products. They use sustainably-grown plant ingredients that are clinically proven to care for your skin.
A personal favourite of mine – I’m old enough to have been around when it launched! Lush make fun and fabulous smelling fresh handmade cosmetics.
The Natural Deodorant Company make – you guessed it – natural deodorant! All free from preservatives, alcohol, artificial fragrance and palm oil. There are three formulas to match your lifestyle.
Noughty’s range of 97% natural products always consider sustainability and are free from parabens, silicones, petrochemicals and sulphates, all at an affordable price.
Odylique is a family run business which uses organic herbs, plant oils and natural active ingredients that are compatible with the most sensitive skin.
Natural, sustainable and handmade in the UK, Optiat create skin care products from quality ingredients such as coffee grounds, that would otherwise be discarded.
Great for those with sensitive skin. Purepotions use ingredients that are close to their natural state to reduce the risk of reaction that can occur with processed substances.
Sophie started Sister & Co after a homemade coconut oil remedy cleared her skin breakout better than anything had before. Their mission is to give you the knowledge and confidence to choose the products you actually need.
So Eco are focussed on principles that ensure a lower impact on the environment through responsibly sourced product and packaging solutions. Great for make-up brushes.
Sukin products are Australian made with ingredients that are naturally derived, cruelty free and vegan. All formulations are 100% carbon neutral and biodegradable.
The Green Woman creates Fit Pit natural deodorant which is handmade in small batches in the UK and is 100% organic, vegan and earth kind. It’s free from aluminium salts, parabens, BPAs and petrochemicals.
Tints of nature make naturally healthy hair colour and hair care products that are not only affordable, ethical and as natural as possible but kinder to you and your hair.
Urban Veda use natural ingredients and Ayurveda principles to ‘pollution proof’ skin leaving it less vulnerable to the environment.
Zao is inspired by the philosophy of respecting nature in Zen Buddhism and Taoism. They use bamboo for its casing and formulas, with 100% natural and organic ingredients.


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